Privacy policy

baishengba.com operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). baishengba.com is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you use the Services, the country or region where you reside, and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including your name, address, billing address, shipping address, telephone number, and email address.

  • Financial information, including credit card, debit card, and financial account numbers; payment card information; financial account information; transaction details; payment methods; payment confirmations; and other payment details.

  • Account information, including your username, password, security questions, preferences, and general settings.

  • Transaction information, including products you browse, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your transaction history.

  • Communications with us, including information you provide when contacting us, such as information submitted in a customer-support enquiry.

  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information, including information about your use of the Services, such as how and when you access, use, or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with personal information;

  • Automatically through the Services, including information collected from your device when you use our products or services or visit our website, as well as information obtained through cookies and similar technologies;

  • From our service providers, including when we engage them to provide certain technologies or to collect or process personal information on our behalf;

  • From our business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or use the Services, we may use your personal information for the following purposes:

  • Providing, customizing, and improving the Services. We use your personal information to provide the Services, including performing our contract with you; processing payments; fulfilling and shipping orders; remembering your preferences and products in which you are interested; sending account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging delivery; assisting with returns or exchanges; enabling you to post reviews; and creating a personalized shopping experience, such as recommending products related to your purchase history. This may include using your personal information to better customize and improve the Services.

  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or post. We may also display online advertisements for products or services on the Services or other websites based on products you previously purchased or added to your cart and your other activities on the Services.

  • Security and fraud prevention. We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, or take action regarding potentially fraudulent, illegal, dangerous, or malicious activities; protect public safety; and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone.

  • Communicating with you. We use your personal information to provide customer support, respond to your requests, deliver efficient service, and maintain our business relationship with you.

  • Legal purposes. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law-enforcement or government authorities; investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings; and address or investigate possible violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy. Such circumstances may include:

  • Disclosing information to Shopify, vendors, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, shipping, and transportation.

  • Disclosing information to business and marketing partners to provide marketing services and deliver advertising to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activities across different merchants and websites. Our business and marketing partners will process your information according to their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising and marketing based on your activities across different merchants and websites. To exercise your right to opt out of such uses, please click here.

  • Disclosing certain information when you direct, request, or otherwise consent to its disclosure to a third party, such as for product delivery or through your use of social-media widgets or login integrations.

  • Disclosing information within our corporate affiliates or business group.

  • Disclosing information in connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests; to enforce applicable Terms of Service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Our Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located outside the country or region where you reside in order to provide and improve the Services.

In addition, to help protect, develop, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests you make to exercise your rights relating to Shopify’s use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, please review the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights relating to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on them. Information you provide on public or semi-public platforms, including information you share on third-party social-networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by third parties.

Our inclusion of such links does not, by itself, imply our endorsement of the content of those platforms or their owners or operators, unless otherwise stated through the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children who are under the age of majority in their jurisdiction.

If you are a parent or guardian and believe that your child has provided us with personal information, you may contact us using the details provided below to request its deletion. As of the effective date of this Privacy Policy, we do not knowingly “share” or “sell,” as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” In addition, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on the country or region where you reside, you may have some or all of the following rights relating to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and we may decline your request where permitted by law.

  • Right to access or know. You may have the right to request access to the personal information we hold about you.

  • Right to deletion. You may have the right to request that we delete the personal information we maintain about you.

  • Right to correction. You may have the right to request that we correct inaccurate personal information we maintain about you.

  • Right to data portability. In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.

  • Right to opt out of sale, sharing, or targeted advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information or the processing of your personal information for purposes considered “targeted advertising” under applicable privacy laws. To exercise your right to opt out of such uses, please click here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, we will automatically treat it as a request to opt out for the device and browser used to visit the website, depending on your location. If we are able to associate the device sending the signal with a Shopify account, the opt-out request will also apply to that account. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org. Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your web browser or device.

  • Managing communication preferences. We may send promotional emails to you. You may opt out of receiving these communications at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as notifications regarding your account or orders.

If you reside in the United Kingdom or the European Economic Area, subject to the exceptions and limitations provided by local law, you may also exercise the following rights:

  • Right to object to and restrict processing. You may have the right to ask us to stop or restrict our processing of your personal information for certain purposes.

  • Right to withdraw consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawal of your consent will not affect the lawfulness of any processing carried out on the basis of your consent before its withdrawal.

You may exercise any of these rights through the options provided within the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, please visit the Shopify Privacy Portal.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf to exercise your rights. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the time period required by applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us using the details provided below.

Depending on where you reside, you may have the right to appeal our decision by contacting us using the details below or to lodge a complaint with your local data-protection authority. If you are located in the European Economic Area, a list of the relevant data-protection authorities is available here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country or region where you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, and the destination country or region has not been recognized as providing an adequate level of data protection, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent mechanism issued by the relevant United Kingdom authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our privacy practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide any notice required by applicable law.

Contact Details

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us by:

For the purposes of applicable data-protection laws, we are the controller of your personal information.